Motorola has reawakened from their redundant slumber

Motorola is back!  Not that they actually went away but in regards to being a company consumers & enthusiasts are looking out for.   Although the Droid name is no longer the powerhouse that’s equivalent to Samsung’s Galaxy brand or Apple’s iPhone, they were still innovating.  Moto has been using cutting edge technology long before they became a *Google company.

Recently, the company unveiled their new line of Droids exclusive to Verizon and today with the new Moto X available for all carriers.  The new advancements is keeping the company ahead of the competition.   Although the Moto has been doing so throughout the years, they have gained everyone’s attention again.

Motorola Revisted
Let’s dive into the past decade of Moto highlights:
2003: The super-thin RAZR came out as one of the lightweight & thinnest phones on the market before the smartphone explosion.  This was back when Palm & Windows Mobile roamed the earth.

2009: There were many other devices made by Moto but none made the type of splash the original Droid did.   While it wasn’t the 1st Android device (the HTC G1 was actually), it should have been.  This was the device to help catapult Android to popularity.

2010: Moto did again with the Droid X offering an all-touchscreen design to combat the iPhone 4. Offering a faster 1GHz processor, an 8MP camera that records in 720p HD, and a HDMI out that was refreshed w/ the X2 in 2011.

2011: There were other devices in between but the next big thing was with a new software added to the Droid Razr called Smart Actions.  It was hands-down, one of the best features on the device and they were the first to add automation to your smartphone.  This led to Samsung and Apple copying it in one form or another.

2012: And lastly, we have the Droid Razr HD + Maxx.  These devices in particular offered something that no other smartphone could match – a 24-hour or longer battery life.  

Fast-forward to the present

The new Droids and Moto X share some things but have their own differences.  All this let’s us know that the company (whether influenced by Google or not) has been paying attention to the market and have not slowed down on applying cutting edge features/technology into their devices.   They made sure to improve their cameras which was a department they were seriously lacking in the Droids over the past few years.  This new 10MP sensor can’t be as bad as the ones in last year’s Droid family (fingers crossed).  BTW, Moto still holds the crown for the best battery life on a phone (Android or other).

Build quality is easily an area where the company thrives at.  Whether Kevlar on the Droids or laminated aluminum on the X – Moto knows lightweight, durable construction on their devices.  While they may not be the prettiest, they aren’t fragile pieces of art either where they can’t take a drop or scratches.

With Moto’s latest lineup its sensors over specs and simplicity over complexity.

The new features on the 2013 Droid family and the Moto X lets us know that specs aren’t everything.  Although they equipped their latest w/ a custom 8-core X8 Mobile Computing System,  the focus is more so on a variety of sensors instead.  Moto’s newest has a combination of barometer, magnometer, gyroscope, proximity, & ambient light sensors.  This leads to launching the camera from sleep by twisting your wrist, always-listening voice commands, and nudging your device to check for new alerts.

The company is still moving forward as I think their latest devices are spearheading steps for future innovation.  As I said earlier, Motorola has everyone’s attention again.  Hopefully this time they can keep it a while longer.

*For a little background on the two, Google acquired the telecommunications side of the company for $12.5 billion back in 2011and the Motorola’s long list of patents came along as part of the package. *

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