It turns out that Apple’s iPhone X was a gamble rather than a sure thing. Reports are coming in by the boatload that the sales of the new revolutionary iPhone are lower than they would have liked. So this means they didn’t get that rush they thought they would for the holiday season despite selling out initial pre-orders.
The folks over at Nikkei Asain Review reported yesterday that Apple decided to cut their initial production of 40 million units down to 20 million. This cuts the production in half of what they wanted for the 1st 3 months of 2018. Their intel is from sources within the Apple supply chain w/ other publications like the Wall Street Journal corroborating the news as well.
We have yet to get any official sales figures from Apple but we’re expecting them to touch on it during their upcoming earnings call. We presume that the OLED panels from Samsung are pricey so that’s why a slightly cheaper LCD variant of the X is slated later this year to possibly replace the SE line of iPhones.
So add this w/ the slowing down of the batteries, and its stock falling a bit; Apple took its first big stumble in a long time. I’m sure they’ll be fine but hopefully, they don’t have too much more after these cluster of missteps.
