Google and the brand itself is everywhere; mobile phones, tablets, operating systems, search engines, social networks. Now Google wants to continue their monopoly and attempt to takeover the world wide web by incorporating all of these functions that have done well for them and wrap them tight and leave out the other brands. Brands being Facebook, Twitter and Bing to name a few. Google has decided to launch a feature called Search Plus Your World that pretty much allows you to Google Plus your lifestyle on the web. Almost the same way Facebook has allowed their users but more and all under the Google branding and plus 1.
Search Plus Your World was just introduced last week and Google has been catching hell from antitrust experts for attempting to make their name more of a permanent stamp in the social networking arena. With huge networking giants like Twitter and Facebook how do you think Google will accomplish this, by shutting the latter two out. This is exactly what their plan is. Being that Google is it’s own search engine and they have other outlets they feel they have the right to incorporate everything Google in one place. You would think that the internet was a great space to create whatever you would like, Wrong! With Google making a move like this it may cripple the hold that Facebook has on social networks and their are plenty of folks against this monopoly. With Search Plus Your World you can do everything you would on Facebook and also search through you and your friends post or check ins to find the favorite hot spot or party with out needing to open another window. I think the convenience that Google is aiming to bring forth will be good at the same time I do understand how it isn’t fair for the competition. I do also remember not to long ago Facebook didn’t allow Google to search their site but then turned around and partnered up with Bing. Still unfair? I guess noone ever wants the underdog to get ahead. 
Google is truly changing the game by requiring companies to sign up with Google+ and then allowing them to be placed highest in its search results. I am sure it seems as if there is ulterior motives although it is yet to be seen but this maybe very beneficial to everyone, of course not Twitter and Facebook though. Well just think Facebook doesn’t have a hangout and video chat capabalities, so didn’t they already lose the tech wars? Let’s look at what Search Plus Your World would do for you. It will tailor each user’s search results to posts and profiles of friends and find the best results for your inquiry. It will still access the web but try to closely relate your search to the Google+ network. This technically creates a personalized world wide web for you that surrounds your personal interactions and with the people in which you have interacted. You will be able to find people that share similar interest as you and then you could join their circle. Essentially you can create your own social community online with the web. Let’s just see if the internet turns into Google World .com.
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