Well after four long years the marriage is over, like most celebrity marriages. No not Ashton and Demi, Monster and Beats Audio. Yes it is true after irreconcilable differences Beats Audio and Monster Cable have decided to call it quits. The two companies that have changed the headphone advertisement game, with Dr. Dre and Jimmy Iovine as the forces and faces behind the Beats brand and Monster and Noel Lee as the main ingredient to the wiring will begin their own competition to be the head gear of choice.
Now Beats Audio have the makes of 50 Cent, Ludacris and their own ex-partner, Monster who have decided to continue manufacturing their own line up of high-end headphones, to battle for the king of the audio hill title. Monster had started manufacturing headphones previous to joining forces with Beats but it was definitely a smarter move for them to join with music producer Dr. Dre and Interscope chairman Jimmy Iovine. The previously signed 5 year agreement in 2008 has helped both companies grow bigger than they each could have imagined. Last year alone the partnership garnered over 53 percent of the $1 billion headphone market. That was then and 2012 is now and with other brands and celebrities coming out with their line we should see a fierce battle. Wonder if a reality show will come out of this. Now I guess we have to see who maintains in the audiophile heads. Just remember Dre. said it first, “He keeps their heads ringing.”
