We have already gave you the ins-and-outs of the Olloclip 3-in-1 lens accessory in our review back in December.  The company has since released an app and a quick flip case for photos/video.  They are back with a telephoto lens for the iPhone 4S/5 and 4th/5th-gen iPod Touch.

Now you can get zoomed-in photos without using the horrible digital zoom.

Olloclip’s latest will provide you with 2x the optical magnification that gets you closer to the subject without the harshness of digital zoom.  The new lens provides you less depth of field for a better focus on your subject.  On the other end, you have a circular polarizing lens (CPL) that removes light from some angles to get truer color in your photo/video.  You can also use the CPL with the Fisheye lens of the 3-in-1 Olloclip.

The new lens will cost you $99.99 and will be sold at Apple later this month and at Best Buy in August.  We actually saw it in action in late June and look forward to give it a spin to review for you guys.  

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Categories: iPhone Optics