Looks like Major League Baseball is the 1st app to take on Apple’s NFC alternative iBeacon. For those of you unaware, it is Apple’s clever way to use Bluetooth Low Energy w/ small Bluetooth transmitters to your device like indoor locations, in-store coupons, and more. The MLB.com app has been updated to offer similar features for baseball fans.
The New York Mets over at Citi Field is currently testing them like in-park features like finding your seats, highlight videos, and ballpark coupons. According to the folks over at CNET, companies like Starbucks, Macy’s, and American Airlines are also testing out iBeacon features to use in the near future. Definitely looking forward to seeing the brave new future that awaits us w/ iBeacon. How about you?
