Sony decided that all of their awesome achievements in optics wasn’t enough. So they decided to push the envelope even further w/ their latest announcement. Introducing the world’s 1st full-frame mirrorless cameras w/ the A7 and A7r. Both shooters draw design inspiration from their NEX & RX line to create these.
The A7 sports a 35mm full-frame (of course) 24.3MP sensor and the A7r is definitely the more high-end of the two shooters as it is equipped w/ a 36.3MP sensor.
Both the A7 + A7r will be available in December. The A7 will ship w/ a 28-70mm f/3.5-f/5.6 lens for around $2,000 or you can just get the body for $1,700. The A7r will launch w/ just the body only for $2,300.