During a recent interview w/ Bloomberg, HTC’s leadership team consisting of their CFO and Chairwoman. Although the HTC one was my top pick for premium Android device of 2013, the company hasn’t been doing too well financially. They discuss several topics such as marketing not being an important factor over there despite the big Robert Downey Jr. campaign. Hopefully that’s not a mistake they will repeat for 2014. Other than their new flagship device, they are looking to enter the wearable tech arena as well.
But it is an arena they began looking into years ago. They didn’t want to go about it half-assed as they encountered battery and LCD light issues and wanted to make sure they were solved or improved before moving forward. It seems like they have acheived their goal as they are looking to have their 1st piece of wearable tech out in time for Christmas.
Hopefully, the planets will align for them this year. HTC continues to make great hardware as their approach to software is improving. With better marketing, this could be the push needed to get into a better space within the mobile arena.
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