Well it was bound to happen. Amazon has went up on the pricing of their Prime service by $20 going from $79 to $99. Prime members should received an email this morning addressing the change. If you were under the Prime Student rate, you guys got effected by the price hike as well by $10 going from $39 to $49.
Amazon’s Prime service offers free 2-day shipping, access to Prime Instant Video, and Kindle’s Lending Library. Despite the slight price hike, its still a good deal unless you barely order or utilize their services. We suspect they will be adding more services to their stable like a rumored streaming music service to compete w/ Pandora, iTunes Radio, Google Play Music, etc.