With all of the music streaming services in the market, the standard monthly pricing is around $10. This is true as services like Spotify and Google Music (unless you were an early adopter) cost just that. According to the folks over at ReCode, Apple thinks that price is too high.
Their sources say that Apple is currently in talks w/ the big music labels to work it out. These talks would include a new set of features that would be included to a future version of their new in-house streaming service Beats Music. Along w/ those new features would include a new pricing structure that would allow it to be sold for less than the $10 you’re used to paying.
Keep in mind that the talks are in the early stages as it may or may not happen.
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