A few days back, Instagram announced IGTV, their new hub for long-form video to go head-to-head w/ Snapchat & YouTube. This is an extension for longer than 1-minute videos on your IG account.
Users can upload up to 10 minutes to start and will get longer as your following grows – just like on YouTube. The bigger your following, the longer the video you can upload. It currently maxes out at 1-hour. So now you can record podcasts, Q&A, AMAs, and whatever you want w/ your community on IGTV.
Although I would have preferred it to be within the IG app, I understand why they made it separate. We haven’t really uploaded content to it yet but we will definitely do something with it.
So who’s using IGTV and who’re you following so far?
Download it here (Android) | (iOS)
