Back in 2014, Amazon took a shot at smartphones w/ the Fire Phone. It came and went but that was a different Amazon than the one in 2018. This is now a smarter & more successful company & leadership behind it. So w/ that said, it looks they may be trying the phone market again w/ a new device.
According to the folks over at The Wrap, Amazon Studios executive Jen Salke was asked about a new phone from the company. She said she’s been using the new prototype phone w/ a new interface as it is in her office. The interface is intuitive as well as currently being developed and is coming soon.
The Fire Phone offered a 4.7inch 720p display w/ a 3D UI courtesy of its 4 front-facing cameras + gyroscope, X-Ray (Amazon’s pre-cursor to Google Lens), and 24-hour customer support Mayday service. It offered all of that & direct access to all of Amazon’s apps/services in a phone. It didn’t do too well as it was out for a year and then scrapped.
This could turn out to be a new UI for services or an actual phone to go along w/ it. We’ll keep an ear out to see if this develops into anything further.
Would you be interested in seeing Amazon take another swing at a phone?
