How To Level Up Your Tech As A Sole Business Owner

Photo by Patrick Tomasso on Unsplash

If you run a business by yourself, at times it can feel like you can’t compete with other small businesses. Whatever type of products and services you offer, having to deal with every aspect of the business on your own can be very intimidating, tiring and nerve-wracking. Your area of expertise can’t possibly cover every aspect of detail – from product creation, to marketing, to accounting, to sales – yet it all falls at your door.

One way to alleviate this stress as a sole trader is by leveling up your tech. Technology is designed, after all, to make our lives easier – so let it! 

Here are 3 ways to level up your tech as a sole proprietor of your business.

Photo by ELEVATE from Pexels

Get a mobile card reader

When you are selling your products at events, festivals, or markets – or indeed offering your services in any physical capacity – your payment options could be limited. Without industrial level payment processes on your side, you could feel as if you are inconveniencing your customers, thereby losing traction with your customer base.

To avoid this, invest in a mobile card reader. This technology, including contactless payment options and a credit card swiper for your phone, lets your customers pay in their own way, thus making life easier for both you and them. Plus, it is super easy to record sales this way. This investment will reward you every day – so go ahead and take this step towards making life as a sole business owner that bit easier.

Schedule your social media posts

Social media can be a frustrating minefield if you haven’t yet found your audience as a business. Attending seminars and workshops for improving your social media is super useful to get out of this funk – and one thing that is always recommended at these events is to schedule your social media posts.

Studies show that certain times of the day and week are optimal for maximum engagement with social media posts. To incorporate this knowledge into your socials, use social media planning apps to pre-schedule your content, so you can let your socials work for themselves while you get on with your day.

Use business analytics to assess your performance

Using business analytics to assess your business’ performance is a super useful, highly efficient way to figure out where you are going wrong. As a sole trader it can be difficult to keep track of your buyers, who they are, their shopping preferences, and where this information can take your business next. Tech can do all this for you, if you look in the right places.

Using business analytics software can tell you:

  • The age, location and other key information about your customer base.
  • How far reaching your social media and advertising actually is.
  • What your customers’ preferences are when it comes to marketing, colour schemes, product advertisement and other aspects of your online business.
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