4 Ways To Use Technology To Empower Your Business

Photo by Christina @ wocintechchat.com

When you run a small business you’ll have multiple projects and tasks on the go. To meet your deadlines and keep your clients happy, what you need are the right tech solutions. Whether it’s marketing campaigns or keeping track of your finances, there are plenty of ways that you can use technology to empower your business.

Host Virtual Events

The COVID-19 pandemic was responsible for the rise of virtual events, and these trends are likely to continue for some time. Hosting virtual events has so many benefits for your business, including:

  • Access new audiences: When you put on a virtual event there’s pretty much no limit to how many people can attend. People are free to participate from anywhere in the world, meaning access to brand new audiences.
  • Tell your brand story: Virtual events provide you with marketing opportunities in real-time. People love to see the faces behind a brand and hear about their unique story.
  • Increased credibility: Hosting an online event shows the public that you are much more than just your products and services. By leading a fun event related to industry topics, you’ll give yourself extra credibility.

Conversion Rate Optimization Tools

All brands want to drive profit, and you can’t do this unless you look at increasing your conversions. To help you do so, check out the following tech tools:

  • Hot Jar: Using the Hot Jar tool businesses can track user behavior, and use these insights to improve conversions. This CRO tool makes it simple to assess the actions of your web visitors, and gain feedback.
  • Crazy Egg: With this application, you can make use of interactive analytics, an origin tracker, and heat mapping tools. Features like these will give you powerful insights to boost your CRO.

Chatbots

With the help of chatbot technology, your business can improve your customer service, boost conversions, and gain customer feedback. When customers are deciding whether to buy a product, sometimes they need a little help. Chatbots can solve their queries, and give them the boost they need! What’s more, chatbots can help you to respond to a large number of queries at one time, reducing the pressure on your staff.

Fintech Solutions

Several fintech solutions can help to empower your business. A few examples include:

  • Accounting software: There are several accounting software solutions on the market that can help you to stay in control of your finances. Whether it’s tracking expenses and sales, paying your taxes, or generating invoices, accounting tools make it simple. Quickbooks, Waze, and Xero are among the leading tools.
  • Virtual payment cards: These are debit cards that are used virtually, they consist of a 16 digit number that’s randomly generated. Businesses can access several advantages when they use a virtual payment card. A few of these benefits include increased security and employee empowerment. Of course, you don’t have to stop at fintech. In fact, it’s now easier than ever for you to invest in the top product lifecycle management software as well, if you want to run your business more efficiently.

There are so many ways that you can use technology to support your business. It’s always helpful to keep up with the latest innovations and trends. Whether your work remotely or onsite there are plenty of business technology options, to support your success.

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