Does Television Still Play A Big Role In The Business World?
How prominent is television in 2022? From a consumer standpoint, we probably don’t consume as much TV as we used to. Well, we don’t watch as much traditional TV because we have streaming platforms instead. This begs the question: does television still play a huge role in the business world like it used to?
Back in the day, TVs were a core part of advertising for companies big or small. Everyone would try to get an advert on the telly, but is this still a major concern nowadays? Has TV finally lost its pulling power?
As it turns out, the role of TV in the business world has changed slightly, but it is still very powerful.
TV advertising is still massive
Granted, there are other marketing techniques that seem to have taken over from TV advertising. It is no longer the big daddy in its domain, yet many companies still use it. Why? Because 99% of homes have access to broadcast channels, and a huge chunk of the population still watches TV. Getting your ad shown at the right time will still mean your business is seen by millions of people – it’s fantastic for brand awareness.
Is it good at converting leads to customers? Probably not as much as it used to be, but it is still one of the best methods of getting your brand out there and encouraging people to know you exist. Unlike online display ads or adverts on video streaming platforms, TV ads can’t be blocked or skipped – which is another reason they continue to stick around.
TV in other aspects of business
While TV advertising is still widely used, more and more companies are using televisions in a different way. Instead of trying to get themselves on other people’s TVs, businesses are bringing TVs onto their premises.
Why?
Because they can be used in many different ways to enhance the customer experience. For instance, if you go to a relaxing spa, you will have spa television that shows you relaxing videos to encourage you to let the stress melt away, improving your overall experience of the spa. If you go to a restaurant, you may see TVs displaying the menus in high definition, showcasing the best foods and getting people excited about their meals. You also have TVs in waiting rooms to improve the wait for customers/clients, so they don’t get agitated and bored. In some businesses, big TV screens display information that’s important for the customers – such as tips or advice on how to use certain products.
You see, TV certainly isn’t dead. Consumers might watch more streaming services than they used to, but businesses are still finding ways to utilize television technologies. Advertising is a big thing and will continue to be effective until broadcast TV officially dies – which is never likely to happen! But, the more interesting point is looking at how businesses are utilizing TVs within their organizations. Plenty of concepts and ideas are being played around with to ensure that the customer experience is enhanced thanks to on-site TVs.
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