Earlier this week, Apple’s new iPhone 17 series and iPhone Air were announced, and I’ll admit it, I wasn’t impressed with the leaks, but after seeing more of it, my interest is piqued. The 6.3-inch iPhone 17 starts at $800, the 6.3-inch iPhone 17 Pro starts at $1,100, the 6.9-inch iPhone 17 Pro Max starts at $1,200, and the 6.5-inch iPhone Air starts at $1,000. As an additional bonus, the starting storage size for all of the previously mentioned iPhones is 256GB.
All of the phone carriers are offering promos, as per usual, which involve trade-ins, discounts, or getting a 17 or 17 Pro for free after credits. Apple has a new ‘get ready’ option to help the pre-order process move faster. However, you have until 12 AM ET/9 AM PT tonight (September 11th) to utilize this option. More on that in a bit. Pre-orders officially kick off at 8 AM ET/5 AM PT, as it always does, but are you ready to grab your new iPhone?
Side note: If you plan on pre-ordering the new AirPods Pro 3 by themselves or with your new iPhone, we’ve got you covered. Also, if you’re looking for a place to offload your older iPhone, hit up Swappa’s online marketplace to put your iPhone up for sale.
Apple’s Get Ready feature for pre-orders
So, back to Apple’s ‘Get Ready’ option, you can access it via the Apple Store app or Apple Store site. The process is relatively simple: open the app or go to the Store link, scroll down to the desired model, and then tap the ‘Get Ready’ button. Next, you’ll be asked to choose your color and storage option, and then decline or select the option of trading in an existing phone. Then, you’ll have to select between paying for the iPhone in full or making monthly payments. Finally, you’ll have to select a carrier and an option for AppleCare. Once completed, your device(s) will show up on the pre-order list, and then you can just process the pre-order when it goes live.
You can also pay via Apple Card for 3% cash back and get pre-approved for your loan if you are a part of the iPhone Upgrade Program.
- Apple Trade In: Apple offers great ways to save and upgrade to the latest iPhone models. With Apple Trade In, customers can get $200 to $700 in credits when they trade in an iPhone 13 or newer.
- Carrier deals directly with Apple: Apple partners with all of the major carriers to offer incredible deals. This fall, customers can get up to $1,100 in credit with select carriers when they trade in an iPhone 13 or newer in any condition to put toward the latest generation of iPhone, or up to $830 in credit with no trade-in required. Customers can explore all carrier offers and activate their new phone with AT&T, Boost Mobile, T-Mobile, and Verizon — all directly at Apple.
- Perks of Apple Card: When customers pay with Apple Card, they’ll get 3% Daily Cash back on their purchase, all up front. And when they choose Apple Card Monthly Installments at checkout, they’ll pay monthly with 0 percent APR.
AT&T
New iPhone Deals: New and Existing Customers with Eligible iPhone Trade-In, Any Condition.
- iPhone 17 Pro on us, up to $1,100 off– that’s free.99
- iPhone 17 Pro Max up to $1,100 off
- iPhone 17 on us, or up to $830 off – also for free.99
- iPhone Air up to $830 off
Apple Watch Deals:
- Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3 – Buy one, get $300 OFF on the second.
- New and current customers get $830 off iPhone 17, iPhone Air, iPhone 17 Pro, or iPhone 17 Pro Max with the $65/mo. Infinite Access plan
- The latest iPhone every year
- $0 down, no trade-in required
- Global talk & text included
- Store-to-Door Setup & Activation
- Get one year of FREE Boost Mobile wireless service when customers who purchase the iPhone 17, iPhone Air, iPhone 17 Pro, or iPhone 17 Pro Max at full price with the $25/mo Unlimited plan, or apply the ($25/mo.) offer to the $50/mo Unlimited+ or $60/mo Unlimited Premium plans.
- New and current customers get $100 off the new Apple Watch 11, Apple Watch Ultra 3, or Apple Watch SE 3 when they sign up for the Boost Mobile watch plan for $10/mo. with a 36-month financing agreement.
- $300 off any iPhone 17 at America’s biggest and best prepaid brand when switching and signing up for the $50 with AutoPay plan ($55 the first month or without Autopay) starting Fri., Sept. 19
Starting Fri., Sept. 12, T-Mobile customers can choose from the following offers:
- iPhone 17 Pro on Us (or up to $1100 off any iPhone 17 model) when trading in an eligible device — in any condition! — on Experience Beyond or for existing customers on Go5G Next
- iPhone 17 on Us (or $830 off any iPhone 17 model) — no trade required — when switching a line to T-Mobile on Experience More or Go5G Plus
- $1000 off any iPhone 17 model — no trade required — when switching a line to T-Mobile on Experience Beyond or Go5G Next
- iPhone 17 on Us (or up to $830 off any iPhone 17 model) when trading in an eligible device on Experience More or Go5G Plus; or when adding a line and trading in an eligible device on most plans
- $200 off any new Apple Watch — that’s Apple Watch SE3 for just $99 — when adding a watch line, including a business watch line
- Save $20/month on 5G Home Internet when switching and bundling with a T-Mobile voice line. Plus, get up to a $300 virtual prepaid Mastercard to use toward accessories, phone cases, and more when signing up online
All the device offers above are available via 24 monthly bill credits, plus tax. For a limited time, get free activation when preordering the latest iPhone via the T-Life app or online.
- Starting Fri., Sept. 12, new US Cellular customers on an Unlimited Data-Everyday 3.0 or Unlimited Data-Even Better 3.0 plan can get an iPhone 17 Pro on us (or up to $1100 off any iPhone 17 model) with no trade-in required. Plus, we’ll waive your activation fee and pay off your old contract, up to $800
- Current upgrade-eligible customers can choose from the following offers:iPhone 17 Pro on Us with trade-in (minimum $150 value) on an Unlimited Data-Even Better 3.0 plan, iPhone 17 on Us with trade-in (minimum $50 value) on an Unlimited Data-Everyday 3.0 or Unlimited Data-Even Better 3.0 plan
- $500 off any iPhone 17 model with no trade-in on an Unlimited Data-Everyday 3.0 or Unlimited Data-Even Better 3.0 plan
Verizon
- Get an iPhone 17 Pro on us: New and current customers can get up to $1,100 off a new iPhone 17, iPhone Air, iPhone 17 Pro, or iPhone 17 Pro Max with select phone trade-in (any condition, guaranteed) and an eligible unlimited plan.
- Verizon Business offer: For a limited time, Verizon’s new and existing business customers can get the iPhone 17 Pro on us (256 GB) with an eligible trade-in and My Biz Plan with $20 monthly add-on spending.
- Bundle an Apple Watch and save: Buy any new iPhone 17 on any myPlan and get an Apple Watch SE 3 or Apple Watch Series 11 for us, or $500 off Apple Watch Ultra 3. A service plan for the watch is required.
- Apple ultimate bundle: Buy a new iPhone and get an iPad (A16) and Apple Watch Series 11 on us. New tablet and smartwatch line required.
- Upgrade your Apple Watch: Get up to $400 off a new Apple Watch when you trade in an eligible smartwatch on Unlimited Plus for Apple Watches.
- Accessories for your iPhone 17: Buy three or more accessories and save 20% off cases, screen protectors, and chargers.
- Apple One on Verizon: Add the Apple One perk to your myPlan and get Apple Music, Apple TV+, Apple Arcade, and iCloud+ for one incredible price. It’s the perfect way to enjoy all your favorite Apple services on your new iPhone 17.
FYI: All deals apply whether you’re a new or existing customer, or a Verizon Business customer.
If you prefer other retailers, you can also visit Best Buy, Target, and Walmart, online or in-store.

