Announced yesterday, Kobo unveiled a new 6inch “Real Touch” E-Ink touchscreen display e-reader called the Kobo eReader Touch Edition. The Kobo eReader Touch also offers 1GB of internal storage that is expandable up to 32GB via microSD, support with ePub/PDF, built-in Merriam Webster dictionary, and Wi-Fi support. Priced at $129.99, it is up for pre-order and will become available in July at your local Best Buy, Borders, or Walmart retailers. More details on Kobo’s new eReader is in the official release after the break.
KOBO LAUNCHES THE ALL-NEW KOBO eREADER™ TOUCH EDITION,
MAKES eREADING EASIER THAN EVER
Introduces an Amazing New Real Touch™ Experience
Beautiful New Design That Travels Easily Anywhere
The Ultimate in Reading Comfort
Access to Millions of Titles with Wi Fi
Plus, Reading Life Social Experience
First International eReader – Available in 6 Languages
Available for Pre-Order Today, In Stores for Father’s Day, Summer Vacation Reading
Introduces an Amazing New Real Touch™ Experience
Beautiful New Design That Travels Easily Anywhere
The Ultimate in Reading Comfort
Access to Millions of Titles with Wi Fi
Plus, Reading Life Social Experience
First International eReader – Available in 6 Languages
Available for Pre-Order Today, In Stores for Father’s Day, Summer Vacation Reading
BOOK EXPO AMERICA, NEW YORK – May 23, 2011 – Kobo, a global leader in eReading with more than 3.6 million users in over 100 countries worldwide, today announced the launch of the all-new Kobo eReader Touch Edition. With a revolutionary new touch screen experience, Kobo makes eReading easier than ever and makes it even more accessible to people around the world. Created for readers by readers, the beautiful new design provides the ultimate in reading comfort and is the most portable eReader – thin and light, it travels easily anywhere. The new device also includes Reading Life, Kobo’s social experience, that lets users earn awards just for reading.
Starting today, the new Kobo eReader Touch Edition will be available for pre-order at leading retailers across North America including Indigo (www.indigo.ca), Best Buy (www.bestbuy.ca), Walmart (www.walmart.ca) and Borders (www.borders.com) for an MSRP of $129.99 USD and $139 CAD. The new eReader will ship in early June, in time for Father’s Day and graduation gifting, and includes a $10 Gift Card*. The new Kobo eReader Touch comes in an array of new colors and debuts with a line of stylish new accessories, making it the perfect gift.
As of today, the first generation Kobo Wi Fi goes to a new everyday low price of $99.99 USD and $109 CAD. Kobo pioneered the affordable eReader in May 2010, and now after record sales, the company is introducing its newest edition to deliver an experience that is easy and enjoyable for everyone, everywhere, now more portable and comfortable, and available in 6 languages – it’s truly the first International eReader.
Kobo’s Real Touch™ experience uses Neonode’s new zForce™ infrared touch technology to make reading on Kobo just like that of reading a real book. With the latest Pearl E Ink™ technology, reading on the new Kobo eReader is just like reading print on paper – it’s easy on the eyes, even in bright sunlight. The new eReader is powered by the new Freescale™ i.MX508 processor, a high-performance engine designed to enable fast page turning for electronic paper displays. A reading lover’s dream, the new device boasts storage of up to 30,000 books with expandable memory.
“The new Kobo eReader is a major advance for readers. We started with a simple, yet powerful idea – to bring eReading to more people in more places, and inspire people around the world to spend more time reading. At a time when technology is disrupting all media, Kobo’s focus on the importance of reading has resulted in a revolutionary new experience for readers,” said Michael Serbinis, CEO, Kobo Inc. “This is the first eReader you can put in your pocket, take with you anywhere and read for hours just like a real book, with ultimate comfort and no distraction. The new Kobo eReader is designed for people who love to read.”
Named one of the powerhouses in eReading by Time.com¹ in 2011, Kobo has experienced explosive growth since its founding in December 2009, with a catalog of more than 2.3 million books, newspapers and magazines. Purely focused on eReading, Kobo has driven many industry firsts such as support for Android, eBook gifting and its social experience – Reading Life. Kobo has customers in over 100 countries, local stores in English speaking countries and recently announced local stores in Germany, Spain, Italy, France and the Netherlands which will launch beginning this month. Kobo has become the partner of choice for leading tablet OEM’s such as Samsung and RIM, and powers book retailers in the US, Canada, Australia, New Zealand, Hong Kong and the UK.
Visit the Kobo booth (#2102) at BookExpo America (May 24–26) in the Digital Zone, to learn about the new Kobo eReader Touch Edition. Plus, visit Borders-Manhattan (Columbus Circle) on Tuesday, May 24 from 12 noon – 2pm to see a demonstration of the Kobo eReader Touch Edition. Customers who pre-order the Kobo eReader Touch will receive free priority shipping on their order. Readers can also purchase the Kobo Wireless eReader for the low price of $79.99 and receive a $10 Borders gift card with their purchase. In addition, one customer will win a Kobo Wireless eReader during the demonstration event.
* While quantities last.
¹ Harry McCracken, ‘Your Best eReader May Be No eReader,’ Thursday, Jan. 20, 2011, Technologizer -Time.com
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