Earlier today during a JP Morgan conference, Verizon CFO Fran Shammo announced the carrier’s plans to eliminate unlimted data plans for grandfathered subscribers moving from 3G devices to LTE. This wouldn’t apply to those unlimited subscribers who already have an LTE device but more so everyone else along with iPhone owners. This will also be a move to migrate subscribers to the carrier’s forthcoming tiered, shared data plans as well. If you didn’t know by now, these carriers are trying to get more $$$ out of consumers by any means necessary. Expect to see ways for carriers to get everyone still using unlimited data plans to the new tiered ones. Below is the actual excerpt from the conference:
Well, the way we have designed this and of course, it is paper, not actual and we will see how this comes out, but the way we have designed this
is we really shouldn’t see a short-term decline. And really the theory behind this is LTE is our anchor point for data share. So as you come through
an upgrade cycle and you upgrade in the future, you will have to go onto the data share plan. And moving away from, if you will, the unlimited
world and moving everybody into a tiered structure data share-type plan.
So when you think about our 3G base, a lot of our 3G base is unlimited. As they start to migrate into 4G, they will have to come off of unlimited
and go into the data share plan. And that is beneficial for us for many reasons, obviously. So as you pick what tier you want to be and we think that
there will be some price up in those tiers.
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