Stop me if you heard this before: Apple releases a new smartphone, people trash it and then it sells like crazy during that initial pre-order period. This is exactly what happened last week for the launch of their new iPhone 6 + iPhone 6 Plus. Though the pre-order process was quite terrible for most as many weren’t able to lock theirs in until after 4AM EST.
AT&T started their pre-order a little bit early, T-Mobile’s systems were down until Saturday for theirs, VZW + Sprint was touch-and-go, and Apple’s site was down until 4AM while many were able to grab theirs via the Apple Store app. The iPhone 5 sold 2 million in 24 hours so this is quite the success for the company already. Mo $$$, Mo problems indeed.
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