Apple’s Planet of the Apps show w/ Gary V, Gwenyth Paltrow, & Will.I.Am not being the big draw as they expected. However, Apple isn’t done chasing their exclusive content dreams as their latest effort might prove to be more effective.
On Friday, Apple quietly announced a new multiyear deal w/ Oprah Winfrey. This is not for the current array of her content but more so for original content to connect w/ more people instead of creating shows for a niche crowd. This will be a part of Apple’s lineup for original content as we can presume that more deals have been or will be done to fill things out.
This shouldn’t be a surprise as Amazon, Apple, & Netflix are all clamoring for more original content. Amazon made multiple deals from Lord of the Rings series to indie comic book adaptions & more. Apple has been grabbing deals w/ Spielberg & Reese Witherspoon. Netflix recently scored deals w/ the Obamas & Shonda Rhimes.
If fans of Green Leaf or Queen Sugar are concerned, don’t be. This deal won’t affect her OWN contract as it just got renewed through 2025.
