Last week, we were fortunate enough to stop by the Dolby Labs in NYC to get a tour and live experience of everything they’re working on that will be soon to launch. One of the key things that stuck out was their vision for improving the quality of what we see on our TVs. Enter Dolby Vision: their new imaging technology that offers true brightness, contrast, & colors.
With Dolby Vision, its all about nits. A nit is the measure of light-emitted per unit area – as it is used to determine the brightness of a display. Just to give you an idea of what they’re working on the old CRT displays peaks at 100 nits, the current HDTVs range around 400 to 500 nits, and Dolby Vision can go as high as 4,000 nits.
“Current TV and cinema color-grading standards are based on the limitations of old technologies and require that the original video content be altered—dramatically reducing the range of colors, brightness, and contrast.” -Dolby
We watched clips from the movies: Star Trek Into Darkness, Tom Cruise’s Oblivion, and Dolby’s demo video on their experimental display. The outcome is a beautiful quality content closer to what we see in reality. I actually thought Dolby’s new format was better than 4K displays I’ve seen. I can’t wait until this becomes more of a mainstream standard of content.
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| Standard quality on the left & Dolby Vision quality on the right |
With Dolby Vision, its not about the resolution but more so color + light accuracy.
So far Sharp, TCL, & Vizio are on board to create supported TVs. Also Amazon Instant Video, Netflix, Xbox Video, & Vudu are on board on the content side of things as well as many major movie studios too. The TVs are expected to arrive sometime later this year alongside w/ content.
See the difference within the Dolby Vision demo video below.
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