HTC U Ultra_3V_IceWhiteWe just were talking about it yesterday in regards to leaks & reports and it is now official.  Say hello to the HTC U family of flagship devices.  In the wee hours of around 3:30AM, HTC unveiled the U Play & the U Ultra.  These are a departure from what you're used to from the company.  This time around they're borrowing things from others to outdo the competition.

Let's start off w/ the high-end U Ultra.  The exterior retains its metal frame but swaps out the aluminum unibody for curved glass.  It has a 5.7inch QHD Super LCD 5 display w/ a second 2inch display (160 x 1040 resolution) like LG's V-Series, powered by a 2.15GHz Snapdragon 821 CPU, 4GB of RAM, 64GB or 128GB of storage expandable via microSD, a built-in AI for suggestions under the Sense Companion name, a f/1.8 12MP Ultrapixel 2 rear-facing camera w/ OIS + laser & phase detection autofocus, 16MP front-facing shooter w/ Ultrapixel mode, Hi-Fi BoomSound + 3D audio recording thanks to its 4 mics, fingerprint reader, USB-C w/ no headphone jack, and a 3000 mAh battery.

HTC made their 2nd screen to be the focus of the Sense Companion virtual assistant.

HTC U Play_3V_BrilliantBlackThere is also a mid-level version of the U series w/ the U Play smartphone.  Of course, there are several things missing from this spec sheet compared to the U Ultra.  Like the 2nd display, the faster Snapdragon CPU, 3D audio recording, and larger battery. 

The U Play offers up a 5.2inch 1080p display, powered by an octa-core MediaTek CPU, 3GB/4GB of RAM, 32GB/64GB of storage expandable via microSD, you still have the Sense Companion AI,  an older f/2.0 16MP Ultrapixel rear-facing camera w/ laser + phase detection autofocus, f/2.0 16MP front-facing shooter w/ Ultrapixel mode, USB-C 2.0 instead of the standard 3.0, a fingerprint reader, and a 2500 mAh battery.

We're curious to get our hands on them to really see how weel their AI works over Google Assistant.  As long as they didn't go backward w/ the camera, this should be a good look for HTC.  The U Ultra is up for pre-order now for $749 and the U Play won't make its way to the US.  What're your thoughts on the new look from HTC? 


Categories: Android HTC Mobile