Looks like OnePlus is prepping for a big year this 2020. In order to make way for it, they wanted to go for a new direction to go along w/ it all as well. Mainly, new overall branding for the company.
They call it a new direction for their ‘visual identity’ and offers up a new font, logo, & brand image. OnePlus started the change lately w/ the OnePlus 7T series launch. We see new teal color added to the Black, White, & Red color palette as well as adding Lavender to the Gray neutral color options.
I think it looks good and very subtle. Despite the coronavirus got everyone on lockdown, OnePlus is shooting for an even bigger 2020. We expecting a OnePlus 8 flagship w/ a 120Hz display as well as the 8 Pro + 8 Lite. The welcome addition of 5G arriving one their flagship, and adding Verizon as another US carrier partner.
