After announcing them hitting their subscriber goals during their recent quarter reports, HBO is will be looking to double-down to grab more subscribers w/ a new move they plan on rolling out.
WarnerMedia is prepping for a cheaper, ad-supported version of the HBO Max sometime during Q2 of this year. AT&T CEO John Stankey discussed about it on their more recent earnings call, shared that an ad-supported subscription tier during the 2nd half of 2021. Stankey didn’t share pricing details but we can assume that it can be $10 monthly or a little less for the 2nd tier w/ ads. They would join the likes of CBS All Access (now Paramount+), Hulu, & Peacock who offer an ad-supported option but could shave down the monthly cost & add more subscribers to the mix.
I think that this is a good move but HBO really needs to figure out their international roll out ASAP as that is something the competition already figured out. HBO Max is currently the most expensive streaming service despite probably offering the most quality content at $15 per month. So a slightly cheaper version could be more beneficial for the AT&T-owned company and their race to more subscribers to better compete in the streaming wars.
Is a more affordable HBO Max option the right push you would need to add this to the streaming services?
